Coastal Grandmother Fig & Dove Style


Leave it to Gen Z to define an aesthetic we've always known and loved. The term encapsulating classic, clean, and luxurious style with blue, white and neutral hues is now known as "coastal grandma."  

This aesthetic has quickly become the trend of the summer, but the origins of the coastal grandmother and its elevated elegance and timeless appeal can be seen in films, books and women we’ve loved for decades. Some of our favorite embodiments of this style include Ina Garten and Anne Hathaway and the characters, wardrobes and homes of Nancy Meyers films.  

So, who is the coastal grandma? She has a home on a luxurious oceanfront and enjoys long walks on the beach. She is the hostess with the mostest - AKA she always has the best after-beach treats and the freshest meals prepared with their farmers' market finds. She has an endless assortment of linen shirts in her closet and can be found on the front porch with a glass of wine and a good book at any time! 

Tiktok user Lex Nicoleta (@lexnixoleta) has been credited with coining the term and says, “No, you don’t have to be a grandmother to be a coastal grandmother. It's for anyone and everyone!” 

Intrigued by the concept and inspired by the style? We're sharing a few of our favorite Fig & Dove products that best capture the coastal grandma aesthetic.

Fig and Dove Coastal Home Collection 

Shop the full collection today! 

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